By Somongkol Teng Are you wondering if your youth program offers a positive experience to youth and their families? Are you wondering what their journey through your program is like? Are you looking for in-depth information and stories about their experiences that a quantitative survey might not reveal? If you say “yes” to any or all of these questions, you should try journey mapping, a revealing evaluation method. What is journey mapping? Journey mapping has its origins in customer experience and human-centered design. It's an evaluation method that can help you to visualize a customer’s journey through a program or service. In other words, a journey map can show you the path a stakeholder — youth, family member, volunteer or staff — takes through your program. It can reveal where your strengths and weaknesses lie. Research on customer experience shows that every touchpoint a customer has with your organization has an impact on their interest, satisfaction and loyalty.
Our youth development educators bridge research and practice. In this blog, they offer their views on what's happening in the field of youth development, with an eye to evidence-based research written by themselves and others in our field. We welcome your comments.